Industry | Direct-to-order |
---|---|
Fate | Acquired by 1-800 Contacts |
Successor | 1-800 Contacts |
Founded | TBA |
Defunct | 2002 |
Headquarters | TBA, United States |
Key people | Lynda Carter, spokesperson |
Products | Contact lenses |
Lens Express was a direct-to-order company that sold contact lenses that were available over-the-phone, and also offered a free catalog. The company was well known for Lynda Carter appearing in its ads, including her famous trademark sayings such as "I wouldn't trust these baby blues to just anyone!" and "Make your life a whole lot easier!". In 2002, Lens Express was acquired by 1-800 Contacts[1].